Overview

The BLUE Ocean Film Festival and Conservation Summit is an international non-profit organization that uses the power of film, photography, entertainment and science to educate, empower and inspire ocean stewardship and sustainability across the globe. By bringing together the world’s most respected ocean filmmakers, visual artists, marine scientists, explorers, conservation champions, policy influencers and celebrities, BLUE creates an international platform to directly connect youth and adults with those individuals whose remarkable achievements are impacting the world and inspiring change through action. 

For one week each year in the U.S. and in Monaco, the BLUE Ocean Film Festival and Conservation Summit brings together ocean leaders to connect, educate and inspire our world. From the general public both young and old, to policy influencers, government officials, leading filmmakers and celebrities, BLUE provides access to those individuals making a difference in the ocean sector on a local, national and international level.

 

Challenge

The BLUE brand is well known within the ocean and marine industries worldwide. The week-long event consists of film festival activities, panel discussions, award ceremonies and educational outreach, and connects the general public, industry experts, scientists, researchers, business executives and policy stakeholders. This year, with the backing of several new strategic partnerships, BLUE is developing programs to expand the brand’s visibility and values in order to:

  1. Reach a wider audience and increase general public participation and attendance
  2. Broaden and expand sponsor participation
  3. Help to position ocean stewardship and its economic relevance

In addition, the new location of St. Petersburg Florida required additional messaging to help promote the value proposition. BLUE’s internationally acclaimed programs are focused in five principle areas: the international ocean film festival honoring the world’s finest ocean films; the conservation summit bringing together esteemed ocean leaders and luminaries to affect change; the industry conference presenting the best in underwater imaging artistry and production technology; educational outreach programs with a focus on arts, science and activism for overall stewardship of the oceans; and BLUE on Tour, a traveling film festival and conservation initiative, making the world's greatest collection of ocean films available to audiences around the globe. Since 2009, BLUE has presented over fifty “BLUE On Tour” educational outreach events to thousands of people in China, Mexico, Australia, New Zealand and the U.S. BLUE’s sponsors include ROLEX, Google, Disneynature, Glass is Life, Bright House Networks, the Prince Albert II of Monaco Foundation, the Monaco Oceanographic Museum, the Tampa Bay Times and more.

Solution

Gryphon worked closely with CEO and Founder Debbie Kinder to establish a baseline audit of corporate materials, a BLUE brand audit, a competitor analysis, key messages to date, financial goals, and attendance and participation goals. We recommended strategic additions to the sponsor roadmap, developed key messages for sponsor engagement, and aligned sponsor programs with press and media efforts, working closely with the agency of record. In addition, Gryphon identified additional sponsors whose corporate mission and corporate social responsibility programs aligned with BLUE’ s mission.

Key Elements:

  • Baseline audit and audience/market and stakeholder review
  • Identification of markets and industries with a stake in ocean conservation, film and ocean technology
  • Expansion of potential sponsor list, U.S. and global, with various vertical markets identified
  • Development of key messages
  • Sponsor roadmap, strategy development
  • Program implementation and delivery

Results

Since 2014 Gryphon has worked consistently with BLUE to expand their international sponsor procurement programs. To date, our team has worked closely with BLUE on the following sponsorship initiatives:

  • ROLEX
  • BBC
  • Disney
  • Serengeti Eyewear
  • Discovery Channel