Private client educates, connects and inspires the next generation to step up to the challenge

Challenge: 

Gryphon was retained by a private client to provide literary services and launch recommendations for an autobiographical book project based upon his career as a top political strategist and international marketing and communications executive, as well as his challenges with a severe health issue. His goal was to create a compelling book to help clarify some historical facts and to inspire young people to volunteer and get involved with the political campaign process. The challenge was how to translate his words, anecdotes, materials and life story into a compelling platform to educate and inspire people, especially the next generation of voters, to get involved with campaigns and the political process.

Solution:

Gryphon worked closely with the client in defining his goals, reviewing the research, materials from various campaigns, research documentation and interviews he had on file. With a successful career spanning over 50 years, he has led or been part of many significant political campaigns and historical events. Gryphon recommended that the project be expanded to include a website, downloadable materials including historical documentation, print advertisements, interviews and campaign strategy and support materials. Having a book, online and digital materials, and audio files would broaden the audience to include the general public, and youth in particular, political historians and other stakeholders. The ultimate goal is to educate, inspire and connect individuals to our political process. Spark their minds to affect change and step up to the challenge!

Key Elements:

  • Determining key objectives, identifying target and stakeholders, defining portfolio of supplemental materials including audiences website, materials and research
  • Reviewing and restructuring the book outline and crafting compelling messages to run consistently throughout the book, and woven throughout other outreach channels
  • Literary and copywriting services
  • Delivery and implementation of publishing strategy

Results:

Currently in progress.